In 1978, Penny and Andrew Stanley wrote the book of “Breast is Best” as a guide for new mothers, and the “Breast is Best” campaign began soon after. In the late 70’s, breastfeeding numbers were at an all time low and people were losing generational breastfeeding knowledge passed from mothers to daughters. “Breast is Best” reversed that trend and now, breastfeeding rates continue to improve year after year.